Raluca Ciochină
Lecturer, PhD
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With a PhD in Communication Sciences and currently working as a specialist in digital marketing, Raluca Ciochina has experience in the development of marketing strategies in the online environment, both in the B2C and B2B sectors: "The digital journey of today's consumers is becoming more and more complex considering the journey they perform before making the purchase decision, respectively before initiating collaboration as in the case of B2B services. Multiple variables can contribute to the evaluation of the product/service. It is important to focus, first of all, on identifying the added value we deliver from the consumer's perspective, and to avoid designing ungrounded promotional strategies as much as possible." Raluca also has experience in automating marketing processes and aligning them with sales departments, mainly in the B2B sector. In addition, she offers consultancy in designing marketing strategies for reputation management programs in the online environment. Raluca is an experienced copywriter with advanced digital communication skills and experience in email marketing.
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Courses
- Digital Marketing
- Online Public Relations
- Internal Communication
- Ebusiness Strategies
- Multimedia Production & Editing